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Emergence of Real Estate Investment Firms in Wealth Creation for HNIs and Family Offices

Real estate as a wealth pillar goes beyond assets, reflecting lifestyle and long-term value.

Real estate as a wealth pillar goes beyond assets, reflecting lifestyle and long-term value.

Strategic advisory ensures that cross-border investments are managed with expertise and discretion.

Strategic advisory ensures that cross-border investments are managed with expertise and discretion.

SQUAREA brings investors access to residential, branded, commercial, and international opportunities that align with both lifestyle and legacy.

SQUAREA brings investors access to residential, branded, commercial, and international opportunities that align with both lifestyle and legacy.

PUNE, INDIA, September 9, 2025 /EINPresswire.com/ -- For years, investors have turned to financial planners, tax consultants, and fund managers for strategic advice. However, when it comes to one of the most enduring asset classes, real estate, the importance of timely and accurate advice is often overlooked. With real estate investments continuing to serve as a secure wealth creator, strategies around this asset class are becoming increasingly relevant.

Interestingly, 54% of HNIs and UHNIs invest in Real Estate (RE) and RE-backed securities, making it the #1 asset class for this group. Only $2.7 trillion, just 23% of the Uber Rich’s wealth, is in serviceable financial assets such as equities, mutual funds, insurance, and deposits. That means for investors whose net worth significantly lies in property holdings and other hard assets, only a fraction of wealth is actively managed or optimised. Professional real estate advisory is no longer optional; it’s critical.

Why Investment Firms Become Indispensable?

Managing real estate on your own can be time-consuming and risky. As investors’ net worth grows, a real estate investment firm becomes indispensable, offering an end-to-end lifecycle of services that go far beyond buying and selling. These firms manage acquisitions, financing, renovation, marketing, resale, and leasing, while also taking charge of property and portfolio management and timely exits. For NRIs and cross-border investors, they provide added value through taxation, compliance, and company formation. Many firms also secure client interests in hotel/branded residences, a growing niche that combines global design with strong investment upsides.

SQUAREA, for instance, works across residential, commercial, and branded real estate, while also guiding clients in Dubai, Europe, the UK, and other international markets, helping them balance investment strategies with long-term lifestyle aspirations.

Strategic Guidance for Every Investment Decision

The needs of an investor vary greatly depending on the type of property. In residential markets, the right purchase often sets the foundation for long-term wealth. Advisors provide access to inventory before it reaches the open market, ensure pricing is backed by data, and carry out due diligence on developers. In fast-moving launches, where the best units are oversubscribed within days, a trusted partner ensures investors do not miss out while aligning purchases with long-term goals.

Commercial assets require an entirely different approach. Identifying properties that balance yield and stability, securing credible tenants, and negotiating lease structures demands expertise. SQUAREA brings in-depth market knowledge and acts as an intermediary between investors and lenders, arranging structured financing or private equity where necessary. More importantly, they safeguard investor interests, protecting against delays, defaults, or unforeseen risks. The most rewarding opportunities rarely appear in the public domain; they circulate quietly within networks that only seasoned firms can access.

The Biggest Deals Happen Behind the Scenes

Some of the most high-profile real estate deals globally are steered by professional investment firms consulted behind the scenes, ensuring discretion, access, and top negotiation outcomes. In Dubai, the Palm Jumeirah’s Casa Del Sole villa sold for a record-breaking $82.4 million, a transaction shrouded in privacy and managed within an exclusive network.

In Mumbai’s prestigious Malabar Hill neighborhood, long synonymous with ultra-luxury, major developments are increasingly brokered by top-tier advisors. In Manhattan, too, landmark penthouse sales in addresses like 432 Park Avenue or One57 were brokered discreetly by firms catering exclusively to Ultra-HNI family offices. These transactions highlight how access, discretion, and expertise shape outcomes at the top end of the market.

Beyond Listings: How the Ultra-HNIs Work with Advisors

For the ultra-wealthy, real estate is an experience rather than a transaction. Global investment firms specialize in discreet, off-market opportunities shared only within trusted networks. The process begins with private consultations to map financial goals, tax considerations, and location preferences. From there, the service is highly personalized, arranging private viewings, helicopter transfers for remote estates, or curated walkthroughs which present the correct aspects of the property as a signature address.

Here, firms like SQUAREA go beyond sales, structuring financing, advising on cross-border ownership, and managing negotiations. Acting as gatekeepers to scarcity, they connect clients to trophy assets, from Palm Jumeirah villas to European estates and Manhattan penthouses, that rarely reach public listings.

Looking Ahead

With India’s wealth expanding at one of the fastest rates globally, the role of professional real estate investment advisors is only set to grow. As investors balance legacy homes, branded residences, commercial yields, and cross-border holdings, they will increasingly rely on firms that combine global reach with local expertise.

In India, global players such as SQUAREA are bringing this advisory model to life, offering discretion, access, and strategy tailored to the HNI investors while connecting them to opportunities worldwide. Real estate is no longer just an investment; it is a strategic pillar of wealth creation in an increasingly uncertain world, and the right advisor will determine whether it preserves value, generates growth, or unlocks opportunities which remain invisible to the ordinary market.

For business and investment enquiries, reach out to us at hello@squarea.io

Monika Badaya
SQUAREA CONSULTING PRIVATE LIMITED
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