Search ’n Stuff grows global reach after Emirates Stadium conference

Search ’n Stuff drew more than 130 digital marketing professionals to Emirates Stadium in London for a one-day conference on search, AI and growth. The event underscores the community’s expansion from local meetups into an international network, with Antalya 2026 and new awards now on deck.

Why it matters: - Search ’n Stuff is turning a community-first meetup model into a broader international platform for digital marketers. - The London conference showed demand for smaller, relationship-driven events focused on practical learning, networking and collaboration. - The expansion matters for attendees, sponsors and partners looking for access to new tools, ideas and connections across the search industry.

What happened: - Search ’n Stuff hosted its flagship London conference at Emirates Stadium and welcomed more than 130 digital marketing professionals from around the world. - The one-day event brought together SEO specialists, PPC professionals, AI enthusiasts, analytics experts, content strategists, agency leaders, founders and in-house marketers. - The programme focused on the future of search, artificial intelligence, digital marketing, growth and community-driven learning. - Founder Yagmur Simsek launched Search ’n Stuff as a networking project aimed at creating more human-centred industry events. - Search ’n Stuff is an international community that now hosts conferences, workshops, networking events, industry dinners and collaborative experiences across multiple countries. - More information is available on Search ’n Stuff.

The details: - The London conference featured presentations and discussions from Aleyda Solís, Alex Moss, Tom Capper, Ayisha Yousef, Areej AbuAli, Lazarina Stoy, Chima Mmeje, Lily Ray, Mark Williams-Cook, Navah Hopkins, Katie Thompson, Itamar Blauer, Charlie Whitworth and Jake Rudge. - Sessions covered AI-powered search experiences, content quality, brand visibility, paid media innovation, measurement, automation and the relationship between technology and human expertise. - Networking sessions connected agencies, brands, technology providers, consultants and founders. - Gold sponsors were WhitePress® and StudioHawk. - Silver sponsors were Advanced Web Ranking, Majestic and Candour. - Media and community partners included GeoGenie, Fandango SEO, The Audience Club, Search London, Women in Tech SEO, Peaksense, LiftMCP, Don’t Panic, Serp Conf., Whitworth, Athens SEO, Global Cyber Security Network, SEOFOMO, What Matters Media and The Growth Collective. - Their support helped fund community-led initiatives and gave attendees exposure to new tools, services and partnerships. - Simsek moved to London in 2020 after building her career in digital marketing across agency and in-house roles. - Over the past decade, Simsek has worked with international brands and organisations and contributed to the global search marketing community. - The organisation is also planning scholarship opportunities and more accessible ticketing to widen participation.

Between the lines: - The event’s scale suggests Search ’n Stuff has moved beyond informal networking into a recognizable industry brand. - The speaker mix and sponsor list point to a growing ecosystem around search, AI and performance marketing. - The emphasis on access and community signals a contrast with larger commercial conferences that can feel less personal or less inclusive. - Simsek said Search ’n Stuff has never been about creating the biggest event, but about creating the right room. - Simsek said the turnout from multiple countries showed how powerful a community can be.

What’s next: - Search ’n Stuff Antalya 2026 will bring together digital marketing professionals in Turkey for learning, networking, workshops and community experiences. - The organization is launching Search ’n Stuff Awards to recognize achievements, innovation and contributions across the digital marketing industry. - Search ’n Stuff plans to keep expanding its ecosystem of education, mentorship, networking and professional development. - Future events will continue testing smaller formats and deeper connection-building as part of that strategy.

The bottom line: - Search ’n Stuff is using its London success to push further into international growth while keeping community at the center of its brand.